Digital technologies continue to disrupt what was once the core of many businesses: retail has long been shifting to the virtual marketplace, print media has and is responding to the way information is accessed and consumed, and new tools and technologies are re-shaping the way nearly all products are, and can be, designed and produced. More and more, traditional industries and businesses are learning to understand the importance of digital, and with it, their user and audience. With this realisation, the design profession has received much attention for its ability to identify and translate human factors – more specifically the underlying need and desirability – that then drive the digital experience.
Within this landscape of possibilities, design is poised to sit alongside (not behind) technology and science in the research and development of new products and services. How then is the digital economy shaping the way design is being adopted and championed in the non-creative sectors, and what could CSM graduates bring to this new market place? Continue reading