Communicating fashion in the digital age

FCP

Be it apps or websites, a freesheet we pick up on the Tube or an expensive glossy print magazine, we are offered unprecedented opportunities for distraction due to the over-abundance of physical and digital information competing for our attention. There can be no better place to explore this dynamic and multi-platform information landscape than through the world of fashion.

In this article Sarah Kante meets with Central Saint Martins’ BA (Hons) Fashion Communication and Promotion, and asks: How is fashion communicated creatively in the digital age? What are the present and unfolding relationships between analogue and digital? How are the FCP students approaching both media in their projects?

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